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Hey, my name is koko!
To give you a brief introduction to myself. I currently live in Shanghai and I have worked as a designer for over 11 years. I graduated from Southeast University with a Bachelor's Degree in Industrial Design in 2012 and a Master's Degree in Art Design in 2015.
At that time, like most designers, I was not getting properly trained at school of becoming an experience designer or product designer. Most of my experience comes from my industry practice during my career.
So after graduation, I started off my career as a visual designer with Tencent Technology, I was in that position for four years and was promoted to the senior visual designer. Then I am looking for a role that is both strategic and hands-on in terms of design. Luckily I had the opportunity to join Frog Design. Working at a consultancy my role is extremely versatile. Although my role is senior visual designer, my actual role is kind of an experience designer. During my career at Frog, I have been working in a variety of industries, and digital transformation projects.
In 2021, I left Frog and joined Zilliz (Creator of Milvus, the world’s leading open-source vector database) as Design Manager, leading a team of Product and Visual Designers. I oversee all creative & digital design work for Zilliz’s brand image and digital products. I lead and mentor design teams, with the versatility to engage in hands-on work when needed
KEY EXPERTISE
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Empathy-driven, user-centric approach leveraging Design Thinking
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Global UI/UX craftsmanship enhanced by AI tool
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Technical understanding and practical experience with LLMs and AI-driven products
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Branding & Visual communication
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Storytelling & Design Mentorship
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Design System / UI Kit / Visual Guideline
EXPERIENCE
2021.10-
Zilliz - Design Director
2019.03 - 2021.10
Frog design - Senior Visual Designer
2015.07 - 2019.03
Tencent technology - Senior Visual Designer
DEGREE & EDUCATION
Master degree of Fine Arts, Southeast University
Bachelor degree of Industrial design, Southeast University
TEACHING / SPEAKING ENGAGEMENT
How to use storyboards to inspire (OFCOURSE Technology Art Education Center)
Google DevFest《Design Sprint》
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Got a project?
WHAT CAN I SAY MORE?
Personally, I’m a self-driven designer and always willing to go above and beyond in my role to deliver excellent results. I always get excited when starting a new project because I know I have the opportunity to get out of my comfort zone and expand my skill sets.
As both a designer and manager, I enjoy constantly deepening my knowledge of the world and humanity through design and communication. I‘m a forever learner and will constantly cultivate design craft and strategy.
Design is a mindset - not tied to a specific role, yet many enterprises and even designers haven't realized this. Once you embrace it, you can't stop thinking about how things could be better - design, management, or utilizing AI. I share my thoughts on Rednote, Medium and Linkedin, aiming to build a continuous growth cycle: question, act, reflect and improve.
Designing for products means making decisions from industry and contextual perspective. We're not talking about beauty, we're talking about whether it works, whether it's really needed by people and whether it can help companies survive or grow as well. I think it is very challenging to answer these questions.
I've done a lot of live projects, so I'm very familiar with iterative design, design sprints, and collaborating with engineers. For complex products, I tend to build the design system and set principles from the beginning.
I am passionate about helping companies to achieve their goals via human-centered design. And I believe that design thinking and behavior science could go together and should go together.
WHEN WORK IS A PLEASURE, LIFE IS A JOY!
In my free time, I enjoy the fun and energy that life brings to us. I love pop songs, especially the old ones, and I have a collection of Beatles, Heavy Metal and Chinese Rock on vinyl. I have two very long-haired cats🐱. I like to hang out with my friends at park🌳 and cafes☕️.Here are some pictures of me taken by my friends❤️ and myself☺️.
